At the moment, the integration of Shopify and Google Analytics is not complete.
The problem is that it is not possible to fully track all the events of the online store only on the browser side. Some events occur on the Shopify server side and are not available to Google Analytics scripts.
To remedy this shortcoming, LittleData has developed a solution for tracking all events, both at the level of the buyer's browser and at the level of the Shopify server. Accumulated events are passed to Google Analytics.
Below is a table that shows what additional benefits you get from connecting LittleData app< /a>.
Analytics level comparison table between standard Shopify and LittleData. Basic data.
| Essentials |
Shopify |
Littledata |
| Pageviews |
✔ |
✔ |
| Exact order volumes and revenue in GA |
|
✔ |
| Accurate sales attribution to source of visit |
|
✔ |
| Support for multi-currency and country stores |
(✔) |
✔ |
| Demographics |
|
✔ |
| Send data to UA and GA4 |
|
✔ |
Analytics level comparison table between standard Shopify and LittleData. Internet trading.
| Ecommerce Behavior |
Shopify |
Littledata |
| Viewing products in a list |
✔ |
✔ |
| Product list view tracking as you scroll |
|
✔ |
| Clicking on a product in the list |
|
✔ |
| Product detail view |
✔ |
✔ |
| Product detail sent when a new option is selected |
|
✔ |
| Product image clicks |
|
✔ |
| Add to cart |
✔ |
✔ |
| Remove from cart |
✔ |
✔ |
| Product social shares |
|
✔ |
| Checkout steps |
|
✔ |
| Orders |
✔ |
✔ |
| Orders sent server-side for 100% accuracy |
|
✔ |
| Refunds |
|
✔ |
| 3rd party checkout attribution |
|
✔ |
Customer analytics comparison between Shopify and LittleData
| Customer info |
Shopify |
Littledata |
| Shopify Customer ID |
|
✔ |
| Last transaction date |
|
✔ |
| Payment Gateway |
|
✔ |
| Purchase count |
|
✔ |
| Lifetime Revenue |
|
✔ |
Efficiency of Shopify and LittleData solution for ReCharge and Bold subscription apps
| ReCharge or Bold Subscriptions |
Shopify |
Littledata |
| User attribution |
|
✔ |
| Linking sales to marketing campaings |
|
✔ |
| Subscription type differentiation |
|
✔ |
| Automatic domain linking |
|
✔ |
| Possibility to calculate Customer Lifetime Value |
|
✔ |
| Possibility to calculate Subscriber Churn Rate |
|
✔ |
| Possibility to calculate Subscriber Purchase Count |
|
✔ |
| Segment sales by payment gateway |
|
✔ |
| Automatically pull PPC data into Google Analytics |
|
✔ |
Efficiency of Shopify and LittleData App Solution by CartHook's UpSell and CrossSell
| Carthook |
Shopify |
Littledata |
| User attribution |
|
✔ |
| Linking sales to marketing campaigns |
|
✔ |
| Automatic domain linking |
|
✔ |
The effectiveness of the Shopify and LittleData solution for tracking marketing activity from Refersion
| Reference |
Shopify |
Littledata |
| Track marketing revenue |
|
✔ |
| Tracking affiliate marketing |
|
✔ |
