- Price (flexible discounts)
- Variety of products (recommendations of analogues)
- Correct sizes (return rate too high)
- Site functionality (convenience and uninterrupted operation of the site)
- Speed of work (if the loading time of the site increases by 1 second, the number of visitors decreases by 7%)
- Site Search (Quality Site Search)
- Incorrect information on the availability of goods (reliability of stocks)
- Navigation (test ergonomics)
- Discounts / sales (implement discounts for limited time and for customer categories)
- Images (no image - no sale)
You can read more about each item at Habré .